7400 Madison Ave. Fair Oaks CA, 95628

(916) 966-6005

Madison Ave. Diamonds

Your Friendly Neighborhood Jeweler

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A Special Announcement

To our customers and friends...

After 21 years of serving you at this location, we have decided to close the store.

We will be moving to a private office location, where we will be available to you by appointment only.

If you have any repair work to pick up, please call the shop at 916.966.6005 to make an appointment. We will work with you to arrange a time for pick up.

We want to thank all of you for the many years of business and great times that we have shared here, and we hope to see you at our new office location soon.

The new location will be announced on our website and Instagram very soon!



With more than 30 years of experience and a wide-ranging selection of the latest in bridal and fashion design, Chris and Cassidy can help you find the jewelry of your dreams. We use the latest in jewelry design technology to create new, one of a kind pieces of jewelry on-site, finished by our team of expert goldsmiths. We offer a full-service repair facility to do the most in-depth restoration of your most prized heirlooms, down to the most simple of repairs. Let us restore your treasures back to the breathtaking beauty that you remember. Stop by anytime for a complimentary jewelry inspection and cleaning.

Beautiful jewelry awesome and helpful staff. Chris is so nice. I had my ring sized and it came back cleaned and polished an even more shiny than ever!

- Lacy Cole

Really good quality for the price! They have lots of options and they can create unique designs based on what you want.

- Esther Kopp

This store has an EXCELLENT reputation and is the foremost provider of exquisite jewelry. Their jewelers can design anything your imagination can dream of. I have had several projects designed and made here.

- Christopher Lee

Thank you for all the help over the years. Jewelry is not my thing but it finds a way of creeping into my life. I always walk in clueless and walk out happy. Good customer service and prices.

- Dmitriy Pivnik

Everyone is trustworthy and professional and courteous! I would do my business every time I go.

- Nancy OConnor


Something for Everyone

We import all varieties of loose diamonds and colored gemstones from around the world. We then hand-select the best color and the finest cut to assure that only the brightest and most brilliant gemstones are being used to create your important purchase.

Loose Diamonds

Fine Jewelry

Wedding & Engagement

Monogram Jewelry

Estate Jewelry

Pre-Owned Rolex


Custom Design

We strive to exceed our customers expectations. We believe that excellent, quality jewelry and great customer service are equally as important as a fair price. We are constantly innovating and designing new styles of fine jewelry, as well as staying current with the newest trends and latest styles. Our collections capture elements of luxury and elegance, while satisfying the desire for contemporary style.

Watch our process

See our results